Sales Question Bank
for Exam preparation

Q2. ___ are important to develop and evaluate the results of marketing interactions.

1. Analytical tools
2. Data warehouses
3. Campaign management tools
4. Interfaces

Q3. Collecting marketing information is a marketing function that’s related to ___.

1. Exchange
2. Physical supply
3. Facilitating
4. Marketing mix

Q4. To overcome competition, a company must provide greater ___ than its competitors.

1. customer satisfaction
2. offers
3. channels

Q5. In SWOT, the letter ‘O’ stands for –

1. Omnipresent (product lines)
2. Obvious (Marketing responses)
3. Occurrence (of trade cycles)
4. None of the above

Q6. Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as……….

1. Corporate vertical marketing systems
2. Contractual vertical marketing systems
3. Administered vertical
4. None of the above

Q7. An offering that consists primarily of a tangible good with no services at all is considered a _____.

1. tangible good with accompanying services
2. hybrid
3. pure tangible good
4. major service with accompanying minor goods and services
5. pure service
6. pure tangible good

Q8. A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them.

1. possession
2. profit
3. image
4. psychological

Q9. The differentiated marketing strategy of segmentation involves _______ products and several ________ programmes to prepare the different market mix for each market segment.

1. Unusual, segments
2. Different, segments
3. Segmented, markets
4. None of those

Q10. Which of the following concept is a common approach for any marketing effort?

1. Selling
2. Production
3. Marketing
4. Selling